Your tactical advantage.
The A-Team builds operator-grade tools for people who run their own decisions. Software, books, and field-tested systems — built by someone who’s been there. Subtle in style. Direct in use.
Arno Marten
- 13 yrs
- Founded the world's first commercial packrafting business
- 20 yrs
- Off-grid solar home — designed and built
- Now
- Building 2IC + the A-Team product set
01
Operator-built
Built by someone who's run real operations, not just written about them.
02
One standard
The bar we hold ourselves to. No watered-down customer version.
03
No noise
No upsells. No newsletter nags. Tools that work, then get out of the way.
04
Yours to own
Buy it once. Run it where you want. Your data stays yours.
The product set
Tools that are live. More on the way.
2IC
In developmentYour personal 2IC.
A private AI that holds your context — who you are, what is true now, what you decided and why — and works from it. Your data stays yours.
Learn more →Tactical AI
LiveSort the chaos. Build what works. Train your team.
Three packaged engagements that turn AI hype into operational advantage. You leave each one with something working in your business.
Learn more →Alpine Timing
LiveSki race timing across the Southern Lakes.
Head timer for FIS, national-points and club races through the NZ alpine season. Wired and wireless, run by someone who races the clock for a living.
Learn more →E-Books
In developmentField-tested playbooks.
Short, practical books drawn from real operations. First titles in the works.
Learn more →The Independent Energy Advisor
ConceptOwner's representative. Never paid by installers.
Independent advice on solar, battery, EV and backup — so you decide from analysis, not a sales pitch.
Learn more →PackraftingNz — The Packrafting Society
ConceptWe only teach the worthy.
A members-only packrafting community, Fiordland-rooted. You belong, not you buy. Lives at packraftingnz.com.
Visit →AM
Arno Marten
Founder, The A-Team
Built by someone who’s been there.
- 13 years running the world’s first commercial packrafting business.
- 20 years in an off-grid solar home he designed and built himself.
- Now building 2IC and the A-Team product set, full-time.
“The thing about hard selection is — afterwards, your standard for what’s good shifts permanently. You stop accepting most of what gets called good.”
Get on the list. Be first.
2IC is launching to a small group first. Join the waitlist to be considered for early access.
Join the 2IC waitlist →